Hello there,
Thank you for taking the time to check out my resume. My name is Xiwen Yeoh, I am a full stack digital marketer based in Kuala Lumpur, Malaysia.
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Graduated in 2017, I worked in the indoor air quality management field and started my digital marketing journey through simple graphic designing using Canva. Since then, I have not looked back.
Senior Digital Marketer, Academy of Safety and Emergency Care
April 2023 - Present
I took ownership of the digital marketing channels of the business in lead acquisition and engagement, from developing the website to managing social media and conducting SEO.
Digital Marketing Executive, Andatech
Jun 2021 - November 2021
I proposed and executed new ideas for the marketing direction and initiatives for various brands under the company, ranging from industrial breathalysers to consumer-use air purifiers.
Head of Digital Marketing, Foundingbird
Aug 2019 - May 2021
I led the digital marketing initiatives of Malaysia's first digital company secretarial firm from the ground up. The main focus was educating entrepreneurs on the importance of company governance for their businesses through content marketing and SEO.
Digital Marketing Manager, Kaunto
Jun 2019 - Aug 2019
Working closely with the founder, Dylan, I learnt about running a startup and marketing a Software-as-a-Service (SaaS) business in the crypto industry. This opened up my view towards digital marketing, a tool that clarifies messages, not just an instrument to sell.
This business was later pivoted into Foundingbird.
Digital Marketing Executive / Project Coordinator, Techninier
Sept 2018 - May 2019
As an avid gamer, I executed digital marketing initiatives to promote Celcom Game Hero mobile game tournaments and coordinated the marketing of the first Axiata Game Hero regional Free Fire mobile game tournament in 2019.
Digital Marketing Executive, YYC Digital
Jan 2018 - July 2018
I received formal digital marketing training at this digital marketing agency which focuses on conducting digital marketing short courses for small businesses. Unfortunately, the business closed down after 6 months.
Junior Executive, Enviroverks
Jan 2017 - Jan 2018
As an intern with plenty of free time, I volunteered to take care of the business’s websites and social media. This sparked my interest in this exciting field and I decided to take the leap.
Except for my time at YYC Digital, most of my marketing-related skills are self-learned through taking courses, reading, and hands-on experimentation.
<aside> 💻 Digital Marketing
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<aside> ⭐ Marketing & Business Development
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<aside> 🌐 Website Development
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